Marketing Manager – Vinayak Remedies Limited

About the role

Vinayak Remedies Limited is a growing OTC and FMCG company with a focused portfolio of consumer health and wellness brands. As Marketing Manager, you will own the end-to-end marketing function - building brand equity, driving campaigns, and working hand-in-hand with the sales team to deliver measurable business results. This is a high-ownership role for someone who loves both strategy and on-ground execution.

Key responsibilities

Monitor and track brand performance across channels, using data to identify gaps and growth opportunities
Plan and execute integrated marketing campaigns across traditional and digital media, from brief to launch to review
Manage all digital marketing activities including social media, SEO/SEM, and performance marketing - owning metrics such as reach, engagement, CAC, and ROAS
Develop and oversee content and creative output, reviewing copy and visuals to ensure they are on-brand and consumer-relevant
Work closely with the sales team to align marketing initiatives with distribution priorities and trade requirements
Conduct regular market visits to gather first-hand consumer and retailer insights
Carry out ongoing market and competitor research to track trends, pricing, and competitive activity
Drive individual brand development plans, building distinct positioning and communication for each brand in the portfolio
Support new product development by contributing market insights, consumer understanding, and go-to-market planning
Manage relationships with external agencies and vendors, ensuring quality output and timely delivery
Control and optimise the marketing budget, tracking spends against plans and ensuring efficiency
Present weekly management reviews, sharing performance updates, campaign progress, and key market learnings

Must-have skills

Brand management with a strong grasp of positioning, messaging, and brand architecture
Consumer and market understanding - ability to translate insights into actionable plans
Digital marketing across paid, owned, and earned channels
Performance marketing and analytics - comfortable reading dashboards and making data-driven decisions
Sales and distribution understanding - ability to collaborate effectively with field and trade teams
Campaign planning and execution - structured approach from ideation through to measurement
Communication and copy judgment - ability to evaluate and guide creative and copy quality
Strong ownership mindset with a bias for execution and accountability

Good to have

Prior experience in pharma or OTC marketing
Hands-on FMCG brand building experience
Familiarity with e-commerce and marketplace platforms
Exposure to new product development processes
Understanding of trade marketing and shopper activation
Content and creative sensibility - ability to brief and guide creative teams confidently
Working knowledge of AI tools for marketing productivity and content

Qualifications

MBA or PGDM in Marketing (preferred)
Graduate degree in any discipline
4 to 7 years of relevant marketing experience

We have 1 opening for this full-time, on-site role based in Rohini. The compensation is Rs 50,000 - Rs 65,000 per month, commensurate with experience.