Social Media Marketer – Skywin Metals India, Gurugram

About the role

Skywin Metals India, a unit of the Winntus Group, is a fast-growing Pune-based trading company that buys and resells used Mivan aluminium formwork across India — serving real estate builders, infrastructure contractors, and aluminium processors. We are building our digital presence from the ground up and are looking for a creative and driven Social Media Marketer to own our online voice, generate leads, and help establish Skywin as the most trusted name in used aluminium formwork trading in the country.

Key responsibilities

Plan and maintain a monthly content calendar across Instagram, Facebook, LinkedIn, and WhatsApp to ensure consistent brand presence
Script, shoot (where needed), and publish engaging Reels and short-form videos that speak to builders, contractors, and formwork traders
Manage community interactions across all platforms — respond to comments, DMs, and WhatsApp inquiries in a timely and professional manner
Set up and run Meta Ads campaigns with clear objective setting, audience targeting, and budget allocation for brand awareness and lead generation
Track and report ROAS weekly using platform analytics, and adjust campaign strategies to improve performance and returns
Collaborate with the design team by providing clear creative briefs aligned with campaign goals, brand tone, and target audience
Use project management and collaboration tools to maintain a smooth feedback loop with the design team on all creatives
Conduct basic keyword research and support on-page SEO efforts including meta tags, alt texts, and content optimization
Publish high-quality written and visual content that addresses the specific needs of construction and formwork industry audiences
Coordinate WhatsApp marketing communications and support automation setup for common inbound inquiries
Drive lead generation through social media by building simple awareness-to-inquiry funnels targeting real estate developers and infrastructure contractors
Monitor analytics and prepare regular insights reports to track follower growth, engagement, reach, and lead quality

Must-have skills

Content calendar planning and execution across multiple platforms
Proficiency in creating and publishing Instagram and Facebook Reels
Community management — active engagement with followers, prompt responses to inquiries, and audience relationship building

Good to have

Basic video editing for Reels and short clips
Lead generation and funnel building via social media platforms
Meta Ads setup, targeting, and optimization
LinkedIn organic marketing and outreach
Canva for quick design and creative execution
Analytics and insights reporting across Meta and LinkedIn
Email marketing campaigns
Prior experience creating content for the construction or real estate niche

Qualifications

Graduate in any discipline

About the opening

1 opening based at Winntus Group, 4th Floor (Units 408-412), Sector 48, Sohna Road, Gurugram, Haryana 122001. This is a hybrid role with a compensation of Rs 20,000 - Rs 30,000 per month, open to candidates with 1-3 years of relevant experience.